{"id":6325,"date":"2021-08-10T20:03:57","date_gmt":"2021-08-10T20:03:57","guid":{"rendered":"https:\/\/havagardens.com\/?p=6325"},"modified":"2021-10-12T20:05:11","modified_gmt":"2021-10-12T20:05:11","slug":"why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers","status":"publish","type":"post","link":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/","title":{"rendered":"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\n<\/svg>\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Cannabis businesses often have a complicated relationship with their best customers. As in other vice industries, a substantial majority of cannabis revenue derives from a relatively small number of heavy consumers. But many prominent brands see themselves as mission driven organizations striving to reduce the stigma surrounding cannabis and normalize its use. The way they usually do so is by trying to distance themselves from pothead stereotypes and market low-potency products as components of a healthy lifestyle.\u00a0<\/p>

However, with heavy users still accounting for most sales, a number of brands are going in the other direction, and trying to win them over. For example, California brand Space Coyote<\/a>, best known for its concentrate-infused pre-rolls, bills itself as\u00a0 \u201cthe most potent and delicious weed.\u201d\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\tRead the full article at MJBrandInsights.com<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t<\/i>Prev<\/span><\/span>Previous<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\tNext<\/span><\/span><\/i>Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cannabis businesses often have a complicated relationship with their best customers. As in other vice industries, a substantial majority of cannabis revenue derives from a relatively small number of heavy consumers. But many prominent brands see themselves as mission driven organizations striving to reduce the…<\/p>\n","protected":false},"author":1,"featured_media":6401,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"yoast_head":"\nWhy \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers - Hava Gardens<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers - Hava Gardens\" \/>\n<meta property=\"og:description\" content=\"Cannabis businesses often have a complicated relationship with their best customers. As in other vice industries, a substantial majority of cannabis revenue derives from a relatively small number of heavy consumers. But many prominent brands see themselves as mission driven organizations striving to reduce the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/\" \/>\n<meta property=\"og:site_name\" content=\"Hava Gardens\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-10T20:03:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-12T20:05:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havagardens.com\/wp-content\/uploads\/2021\/10\/SpaceCoyote_000012-1024x683-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/\"},\"author\":{\"name\":\"Marc\",\"@id\":\"https:\/\/havagardens.com\/#\/schema\/person\/30b0df4841bda493b8efb7242bbc4838\"},\"headline\":\"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers\",\"datePublished\":\"2021-08-10T20:03:57+00:00\",\"dateModified\":\"2021-10-12T20:05:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/\"},\"wordCount\":146,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/havagardens.com\/#organization\"},\"articleSection\":[\"In the Press\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/\",\"url\":\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/\",\"name\":\"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers - Hava Gardens\",\"isPartOf\":{\"@id\":\"https:\/\/havagardens.com\/#website\"},\"datePublished\":\"2021-08-10T20:03:57+00:00\",\"dateModified\":\"2021-10-12T20:05:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/havagardens.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havagardens.com\/#website\",\"url\":\"https:\/\/havagardens.com\/\",\"name\":\"Hava Gardens\",\"description\":\"Living Soil-Grown Cannabis\",\"publisher\":{\"@id\":\"https:\/\/havagardens.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havagardens.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/havagardens.com\/#organization\",\"name\":\"Hava Gardens\",\"url\":\"https:\/\/havagardens.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havagardens.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/havagardens.com\/wp-content\/uploads\/2021\/04\/hava_gardens_logo-2.png\",\"contentUrl\":\"https:\/\/havagardens.com\/wp-content\/uploads\/2021\/04\/hava_gardens_logo-2.png\",\"width\":600,\"height\":497,\"caption\":\"Hava Gardens\"},\"image\":{\"@id\":\"https:\/\/havagardens.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/havagardens.com\/#\/schema\/person\/30b0df4841bda493b8efb7242bbc4838\",\"name\":\"Marc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havagardens.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c25832a547c7a0f8a1570bc26720f533?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c25832a547c7a0f8a1570bc26720f533?s=96&d=mm&r=g\",\"caption\":\"Marc\"},\"sameAs\":[\"https:\/\/havagardens.com\"],\"url\":\"https:\/\/havagardens.com\/author\/marc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers - Hava Gardens","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/","og_locale":"en_US","og_type":"article","og_title":"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers - Hava Gardens","og_description":"Cannabis businesses often have a complicated relationship with their best customers. As in other vice industries, a substantial majority of cannabis revenue derives from a relatively small number of heavy consumers. But many prominent brands see themselves as mission driven organizations striving to reduce the...","og_url":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/","og_site_name":"Hava Gardens","article_published_time":"2021-08-10T20:03:57+00:00","article_modified_time":"2021-10-12T20:05:11+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/havagardens.com\/wp-content\/uploads\/2021\/10\/SpaceCoyote_000012-1024x683-2.jpg","type":"image\/jpeg"}],"author":"Marc","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marc","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#article","isPartOf":{"@id":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/"},"author":{"name":"Marc","@id":"https:\/\/havagardens.com\/#\/schema\/person\/30b0df4841bda493b8efb7242bbc4838"},"headline":"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers","datePublished":"2021-08-10T20:03:57+00:00","dateModified":"2021-10-12T20:05:11+00:00","mainEntityOfPage":{"@id":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/"},"wordCount":146,"commentCount":0,"publisher":{"@id":"https:\/\/havagardens.com\/#organization"},"articleSection":["In the Press"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/","url":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/","name":"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers - Hava Gardens","isPartOf":{"@id":"https:\/\/havagardens.com\/#website"},"datePublished":"2021-08-10T20:03:57+00:00","dateModified":"2021-10-12T20:05:11+00:00","breadcrumb":{"@id":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/havagardens.com\/why-stoner-shouldnt-be-a-dirty-word-and-how-brands-are-courting-high-tolerance-consumers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/havagardens.com\/"},{"@type":"ListItem","position":2,"name":"Why \u201cstoner\u201d shouldn\u2019t be a dirty word and how brands are courting high tolerance consumers"}]},{"@type":"WebSite","@id":"https:\/\/havagardens.com\/#website","url":"https:\/\/havagardens.com\/","name":"Hava Gardens","description":"Living Soil-Grown Cannabis","publisher":{"@id":"https:\/\/havagardens.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havagardens.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/havagardens.com\/#organization","name":"Hava Gardens","url":"https:\/\/havagardens.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havagardens.com\/#\/schema\/logo\/image\/","url":"https:\/\/havagardens.com\/wp-content\/uploads\/2021\/04\/hava_gardens_logo-2.png","contentUrl":"https:\/\/havagardens.com\/wp-content\/uploads\/2021\/04\/hava_gardens_logo-2.png","width":600,"height":497,"caption":"Hava Gardens"},"image":{"@id":"https:\/\/havagardens.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/havagardens.com\/#\/schema\/person\/30b0df4841bda493b8efb7242bbc4838","name":"Marc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havagardens.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c25832a547c7a0f8a1570bc26720f533?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c25832a547c7a0f8a1570bc26720f533?s=96&d=mm&r=g","caption":"Marc"},"sameAs":["https:\/\/havagardens.com"],"url":"https:\/\/havagardens.com\/author\/marc\/"}]}},"_links":{"self":[{"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/posts\/6325"}],"collection":[{"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/comments?post=6325"}],"version-history":[{"count":0,"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/posts\/6325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/media\/6401"}],"wp:attachment":[{"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/media?parent=6325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/categories?post=6325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havagardens.com\/wp-json\/wp\/v2\/tags?post=6325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}